J&L Farms · Italy, Texas · Est. 1880s

Our Story

Main Office

Fourth-generation Texas ranchers raising beef the right way.
Pasture raised, hand cut, no shortcuts.

The Hooser Family

Rooted in Texas Ranching

James & Lisa Hooser, Owners

James Hooser is a fourth-generation farmer and rancher who grew up in Frost, Texas, working the land alongside his parents Jimmy and Kay Hooser at Hooser Farms, carrying on a legacy that has been passed down through generations.

In the 90s, James and his wife Lisa started J&L Farms, a growing operation spanning thousands of acres of crop and pasture land in central Texas with several hundred head of cattle. Every animal is pasture raised, without hormones or routine antibiotics.

The Hoosers have been raising cattle to feed their family from the start. Wanting to share that same quality with their community, they launched Hooser Custom Meats in 2023, bringing ranch-raised beef directly to families across Texas and beyond.

What We Raise

Two Premium Product Lines

Every cut starts with cattle raised right here on the ranch.

No shortcuts. No fillers. Just real beef raised the way it should be.

F1 Wagyu

A cross between an Angus cow and a full-blood Wagyu bull. Rich marbling, buttery texture and bold beefy flavor. Steakhouse quality, straight from our ranch to your table.

Hooser Reserve

Our Angus Cross beef. Consistent, dependable and full of flavor. The everyday beef your family deserves, raised with the same care and commitment as our Wagyu line.

All meat is processed at government-inspected facilities, dry aged 21 days or longer, hand cut, vacuum sealed and frozen to lock in freshness. We are a whole-animal operation.

The People Behind the Ranch

Meet The HCM Team

Tori Moses

Store Manager · Marketing & Customer Service

The face of Hooser Custom Meats. Tori keeps everything running from the store to your door. She is also the Author and Illustrator of Adventures on the Ranch with Moo & Me, a children's book series bringing the ranch to life for the next generation.

Aaron Moses

Ranch Hand · Meat Shop & Deliveries

Aaron works the cattle, helps run the meat shop and makes sure orders get where they need to go. A true jack of all trades at Hooser Custom Meats.

Lis Valles

Meat Shop Assistant

Lis keeps the meat shop stocked, clean, and running smoothly. Her hard work behind the scenes helps make sure every customer gets the best cuts.

Seth McMahon

Ranch Manager

Seth keeps the ranch running day in and day out. His dedication ensures every animal is raised with the care and standards Hooser Custom Meats is known for.

The Family

More Than a Ranch

James and Lisa have two children. Their daughter Carly Williams lives in Frost with her husband Joseph and their kids Brayden and Collyns, and works at Cook Children's Hospital as a nurse. Their son Samuel Hooser lives in Austin and works for Microsoft as a game designer.

This is a family operation in every sense of the word, and that shows in every cut we sell.

Ready to Order?

Ranch to Your Table

Pasture raised. Hand cut. Family owned.
Ships anywhere in the United States.

Shop Now →

Written By Tori Moses